In english

Keski-Suomen Liikunta ry (KesLi) was established in 1993. It is one of Finland’s 15 regional sports and physical activity organisations. Its area of operation covers the Central Finland region.

Keski-Suomen Liikunta has three strong areas of operation: Sports Club Services, Physical Activity for Children and Young People, and Physical Activity for Adults. KesLi operates in Central Finland as an advocacy, cooperation, development and service organisation for the region’s sports and physical activity culture.

The purpose of KesLi is to promote the well-being of the people of Central Finland through physical activity. The key priority is to ensure the vitality and competence of local organisations providing physical activity services, as well as their ability to respond to the changing needs and expectations of people who engage in physical activity.

KesLi’s area of operation comprises 22 municipalities and approximately 450 sports and physical activity clubs, as well as numerous public health organisations and other communities that promote physical activity as part of their activities. All registered associations organising physical activity, as well as legal entities and registered foundations, can apply for membership of KesLi.

The majority of KesLi’s member organisations are Central Finnish sports and physical activity clubs.

ILOA! STRATEGY 2030

Keski-Suomen Liikunta’s core mission

Keski-Suomen Liikunta is a developer of the regional sports and physical activity culture and a builder of community.

Keski-Suomen Liikunta’s purpose

We develop physical activity at the regional level responsibly, effectively and with high quality. Close to people. We create a chain of impact that increases physical activity by strengthening enthusiasm, competence and appreciation among individuals, communities and society.

Keski-Suomen Liikunta’s values:

Being from Central Finland

Keski-Suomen Liikunta is an association that develops and brings together the sports and physical activity culture of Central Finland. Sports and physical activity culture plays an important role in the region’s identity, sense of community and development.

Responsibility

Our activities are based on positive interaction with people. We are responsible, honest and tolerant. Humanity guides our work, and we respect everyone as an individual. Responsibility is reflected in all our everyday choices.

Quality

KesLi’s activities are ethically sustainable, needs-based and goal-oriented. We continuously develop our operations by planning, implementing our plans and evaluating their outcomes based on feedback and our objectives.

Impact

We are open-minded, broad-minded and willing to cooperate. Keski-Suomen Liikunta is a significant developer of the regional sports and physical activity culture, and our work also has a wider societal impact. We want to increase participation and strengthen a sense of community.

Vision 2030

“We increase enthusiasm, competence and appreciation in physical activity and sports.”

Target outcomes:

Enthusiasm

By ensuring that people who promote physical activity, educators and school staff have good knowledge and skills, we create the conditions for people to become enthusiastic about an active lifestyle. Our events and campaigns inspire people to be physically active and strengthen a sense of community. Our positive communication increases enthusiasm for physical activity and sports.

Competence

Locally delivered training for sports club management and club personnel improves the quality and scope of club activities. The competence of instructors, coaches and other professionals and volunteers who engage people of different ages in physical activity continues to grow. Equality and responsibility are incorporated into our training.

Appreciation

The operating conditions of sports clubs improve as appreciation for civic and voluntary activities increases. Understanding of the importance of physical activity and sports to people’s overall well-being grows. The importance of physical activity is reflected in all major strategies of the Central Finland region and its municipalities.